Vistar

Vistar is more than just the largest national wholesale distributor of candy, snacks, and beverages; they are trusted business partners and experts, dedicated to delivering quality service. As a company interested in forming business partnerships, driving innovation and providing comprehensive service, Vistar needed a website to match their goals.

Strategy: Jen Jones / AD: George Corker /Senior Interactive Designer: Kristina Bourlotos

What a snack.

We developed a website that reflected Vistar’s innovation, partnerships, and scale of services—overhauling both the content and design of their previous site to create a dynamic, engaging and functional experience that provides the clearest picture of the company’s vast service offerings.

Fun Size.

Since Vistar’s scope is so large, they have myriad customers of different sizes and at different stages in their business development. It was important not to alienate potential customers by talking too specifically to one segment or size. We displayed Vistar’s advantages and breadth of services, at every level, by providing dynamic content that was both educational and engaging.