UnF*ck
Your Brain
Yes, that’s right, f*ck. UFYB is a Life coach education and community for high-achieving women, helmed by feminist mastermind Kara Lowienthiel. A Master Certified Coach with degrees from Harvard and Yale, Kara uses a combination of evolutionary psychology, cognitive science, and feminist theory to teach women how to identify the internalized socialization that is stealing their confidence and their self-love so they can create true confidence from the inside out.
I’ve worked with Kara from day one, guiding the visual design and experience of her ever-evolving educational platform and community as it’s grown well into a seven-figure coaching business.
100% Magenta.
Kara wanted a brand that reflected the evolution of her coaching. From restrained professional lawyer coach to the “GO GET THAT FUCKING LIFE YOU WANT” powerhouse she is today. The result is a mix of expressive and restrained fonts and bright colors/patterns. When it came to dialing in the perfect pink, a signal of the undercurrent of feminist empowerment woven throughout her work, it was clear that it was all or nothing.
The Clutch
As Kara’s work expanded, so did her offerings. In response, we upgraded with a redesign expanding on our existing brand while leaving room for additional unique programs within the UFYB family. At this time, I focused on creating unique templates for weekly social content and landing pages to ensure timely and consistent messaging cross-channel.
Using the DIVI framework, I designed and built out both the main website and the educational platform for UFYB.
Work. Work. Work. Workbooks.
UnF*ck Your Brain, the Clutch, Creating Confidence Bootcamp, and the Advance Certification for Feminist Coaching — in addition to branding each of these unique programs, I designed THOUSANDS of pages of educational content, including interactive and print workbooks, bonus guidebook, and supplemental resources.
On the market.
I was also responsible for the creative marketing assets, including funnel landing pages, emails, Facebook ads, webinars, and environmental design for events. (It was an absolute honor, and time-suck, to pull images for a client committed to diversity and inclusion.)