PFG Braveheart
Braveheart is a top of the line, best of the best, Black Angus Beef available exclusively from Performance FoodService. Introduced in 2009, Braveheart had grown rapidly — annual growth rates of 20+ percent — and was ready for its own look and external web presence. Oh, and could it be ready to launch in just a few weeks (before the James Beard Foundation awards reception)?
CD: Jen Jones / Interactive Designer: Kristina Bourlotos
Utilizing PFG’s enterprise CMS/WEM system, we created braveheartfoods.com, a luxury brand experience that was as easy to maintain as it was to navigate — just in time for the James Beard Foundation awards reception.
A cut above.
High style and low frills – we lead with research findings, scientific assessments, and bold, confident messaging that resonates more with Braveheart’s B2B audience – chefs, restaurateurs, and operators.
